How to Evaluate a Wholesaler: Quality Checklist for CZ, AD & Imitation Jewellery

Every retailer wants a reliable wholesale jewellery supplier, but the real challenge starts when you try to judge who actually delivers good quality. You see shiny photos, big promises, and “factory rate” messages everywhere. But you still do not know what you will receive once the parcel arrives. I know this confusion very well because most retailers face the same doubt before a bulk order.

This guide clears that doubt.

You get a simple checklist that helps you judge any Indian wholesaler before you spend money on CZ, AD, or imitation jewellery. You can use these steps for necklaces, bangles, earrings, and every high-demand category. Each test takes a few seconds. Each point protects your profit.

Let’s start with the essentials and build from there.

1. Check the base metal first

Good jewellery starts with the metal. Remember that a trusted wholesaler uses stable alloys, and brass alloy is the best choice because it is durable and stays lightweight. Indian customers like safe metals for daily wear. It creates fewer reactions and holds plating well.

If the wholesaler cannot tell you the metal, avoid the order.

2. Check the plating quality

Plating will decide the life of your product. Ask the wholesaler about the type of plating they use.

The thick plating stays bright for months and weak plating fades fast.

Hold the piece under white light. Look at the surface. If you see dull patches or uneven colour, the plating will not hold. This test works for every product, whether it is a necklace, a pair of earrings, or a set of bangles.

3. Check the stone grip for CZ and AD jewellery

Tap the stones lightly. If they shake or move, the setting is weak.

Good AD and CZ jewellery holds each stone tightly. A strong stone grip means fewer returns and fewer customer complaints.

A reliable wholesale supplier always uses clean, stable stone-setting frames.

4. Check the shine under sunlight

Step outside for a moment and see how the jewellery looks in natural light. Good stones always shine clearly. They stay bright but not overly sharp. Cloudy stones show low-grade CZ or AD material.

Every Indian customer checks the shine first. That is why this step matters.

5. Check necklaces for length

Necklaces must have a proper fit. A good supplier provides a minimum of 18-inch necklaces as standard. Short necklaces create complaints because customers expect comfort.

Always confirm the length before you make a wholesale purchase.

6. Check bangles for the perfect size

As size mismatch creates instant returns, Indian retailers look for exact bangle sizes. The best wholesalers provide 2.4, 2.6, and 2.8 as standard fits.

So, it is very important that you confirm the exact diameter. Also, ask the wholesaler for a video with measurements.

7. Check the finishing of edges

Run your fingers along the edges. If the edges feel sharp, the finishing is incomplete. Smooth edges show good workmanship.

Indian buyers like clean finishing because it avoids fabric damage.

8. Check the lock and hook strength

You need to pull the lock gently. A strong lock stays firm, and a weak lock breaks during the first use.

A lot of people return their items due to bad locks. This one check saves you money.

9. Check for colour transfer

Press a tissue on the metal surface. If any colour transfers, the plating is weak.

As good pieces stay clean, this test helps you judge large wholesale lots fast.

10. Check the wholesaler’s transparency

A trustworthy wholesaler stays open about:

• metal quality

• plating type

• stone type

• delivery time

• packaging

• bulk rates

If they avoid clear answers, the stock will not stay consistent.

Comparison table: What a good wholesaler offers

Signs of a Reliable Indian Wholesaler

When you work with an Indian wholesale supplier, a few simple behaviours show you are dealing with someone trustworthy.

1. They explain the metal quality openly. A genuine wholesaler will tell you exactly what plating they use, how long it lasts, and what base metal sits underneath. No vague answers. No rushing.
2. They share clear product videos. Videos help you judge shine, movement, stone placement, and overall finishing. A good wholesaler understands this and sends videos before you even ask.
3. They provide sample support. Whether you’re buying CZ, AD or imitation jewellery, reliable suppliers always offer sample pieces so you can test durability and customer response.
4. They pack jewellery with care. Bubble wrapping, separate pouches, strong boxes, these small things protect your necklaces, bangles, and earrings during transit.
5. They maintain neat finishing. Edges, locks, stone alignment, and polish should look consistent. Poor finishing is a red flag, especially if you’re buying in bulk.
6. They help if you are exporting. A dependable Indian wholesaler guides you with basic paperwork, shipping methods, and safe packaging for international orders.
7. Their quality stays steady across batches. Anyone can deliver one good batch. The real test is whether the next five batches look the same.

All these small habits show that the wholesaler values your business and they protect your profit margins in the long run.

Common wholesaler red flags

Here we have provided a list of suppliers you need to avoid because they:

• refuse to show product videos

• hide plating type

• offer too-low prices

• mix low-quality pieces in bulk

• ignore size and weight details

• show catalogue photos only

• cannot confirm delivery timelines

These issues create complaints, returns, and damage your store’s reputation.

Where to buy reliable CZ, AD & imitation jewellery

Now, who to trust? SD-Fashions (Kolkata) remains one of the most trusted names for Indian retailers and global buyers.

They offer:

1. Brass alloy jewellery
2. AD, CZ, and imitation designs
3. Necklaces, bangles, earrings, bracelets, and more
4. Minimum 18-inch necklaces
5. Perfect-fit bangles in 2.4 to 2.8
6. Strong plating
7. Bulk and sample support
8. Export support for the USA, UK, Australia, and other countries

You can explore the full collection at: sd-fashions.com

FAQs

How do I know a wholesaler is trustworthy?

They stay open about metal, plating, and finishing. They share clear videos, not only catalogue photos.

Are brass-alloy pieces better for fashion jewellery?

Yes. Brass alloy stays strong and stays lightweight. It holds plating better than cheap base metals.

How many samples should I order before a wholesale purchase?

Start with 3 to 5 pieces from each category. This gives a clear idea of consistency.

Does CZ or AD jewellery stay durable?

Yes. A good stone setting holds AD and CZ stones firmly. Quality stays steady if the metal and plating stay strong.

Do wholesalers provide proper export support?

A reliable Indian wholesaler like SD-Fashions offers safe packaging and stable shipping for USA, UK, Australia, and other regions.